The CRBRA Best in Building Awards is the Capital Region’s premier award program recognizing creativity, ingenuity and advancement in residential building. Through the Best in Building Awards competition, CRBRA builder, remodeler and industry-related associate members enter their best projects from kitchens and baths to floor plan and home features.

The goal of our new Design Center was simple – to make the selections process easier and more enjoyable for our clients. And we have! Building a new home can be exciting for new home owners.  Getting to choose everything from exterior siding to flooring, lighting, paint colors and more for each room of their new home is fun, but it can be overwhelming as well. We know the selections process is not quick and comes with some stress, that’s why we developed our new Design Center to be inviting and relaxing – a space for our customers to feel at home while making these decisions.

• Fully functional Kitchenette with a coffee bar and snacks for customers to refuel.
• Comfy armchairs to take a break from the selections process and a gas burning fireplace for ambience and warmth.
  

We also created our Design Center to be a one-stop-shop for our customers, providing access to all of our samples in one convenient location. No more trips to a supplier to view granite or waiting for samples to be delivered. All selections can now be made in-house. Plus, we increased our selections to give clients more options to get the look they want.

• Expanded our tile collection to include popular simulated wood planks, beautiful porcelains with a marble look, subway tiles in a range of sizes, and more.
• Added FIVE new standard granite countertop options with upgrades from quartz with a marble look to unique granite patterns

The Weston Model home was designed to appeal to a family-oriented, 45+ homebuyer. This homebuyer knows what he/she wants, demands quality and enjoys being close to Saratoga Lake. Our goal was to showcase the home’s open & airy feel and its location with a sophisticated yet rustic, nautical theme.

For the Weston we used a light color palette to highlight the openness of the plan combined with an understated nautical theme using key pieces of furniture and pops of colors to create this warm, casually sophisticated home.

The nautical theme is first introduced as you enter the home with a large, unique, hand painted nautical table. Above it, three eye-catching large lanterns hang at different heights creating a dramatic effect.

The study invites you in with whimsical furnishings and decor. However, the window treatments steal the show – two eight-foot distressed doors on a barn door track.

In the open living areas, touches like seagrass lounge chairs, distressed dining table and pops of blue accessories continue the theme while creating a welcoming space for entertaining.

In the master suite, the color palette shifts to black, grey and tan hues. The combination of natural woods like the solid acacia in the headboard with leather furnishings and bold accessories creates this warm, casually sophisticated space.

Upstairs, the loft is designed as space for teens to lounge. A seven-foot suspended desk finished with rope and nail heads was custom built for the space and adds a nod to our nautical theme.

ADDRESS:

43 Julians Way
Saratoga Springs, NY 12866

Hours:

Open Saturday – Monday 12pm – 5pm
or by appointment
(518) 527-4914

Best Use of Social Media

The strategy for this social campaign was to create strong stories/content for our email newsletter and integrate that content across multiple channels to increase our reach, engagement and brand awareness.

With those goals in mind, we developed two feature stories for our March email newsletter. The headline feature was a news story announcing our newly renovated design center. The second feature was a spotlight on our newest floor plan, the Concord. We created short videos to go with each of these stories and then modified the creative to fit the specifications for each social channel. To ensure the content was fresh and relevant (not old news) on all channels, we scheduled it to run on the strongest days for each channel within a week of the email.  The results were very strong! With the additional exposure across our social channels, we were able to increase our normal reach by 430% and our engagement by 180%.