How to Market Your Home and Maximize Its Sale Price

How to Market Your Home and Maximize Its Sale Price

In today’s market, selling a house has become more of a marathon than a sprint. Whereas in decades past, a homeowner could put their house for sale and have a dozen offers and a deal in place in a matter of weeks or even days, it currently takes the average American roughly four months to sell a house. Along the way, there is a lot to keep in mind and consider, but as with most things, patience is the key to success.

First off, it is important to have a marketing strategy. In a buyer’s market, it can appear advantageous to work without an agent and save yourself the commission, but when buyers see a home being sold by the property’s owner, some may expect the cost of commission to already be shaved off the price. Additionally, in such turbulent times, a trained and experienced agent can prove invaluable when it comes to setting a price and cornering your market. If nothing else, should you decide to try and sell your home yourself, we recommend setting a time limit, after which you’ll go and seek professional help.

Along the way, it’s important to keep your property in top shape and always be ready to show. In the kitchen, don’t leave dishes in the sink and always unload the dishwasher as soon as it’s finished. Keeping a container of Clorox wipes near your sinks and countertops makes it easy for everyone in the house to help keep them wiped down and clean.

Mowing your lawn regularly is the key to green, healthy grass and maximum curb appeal. Try to make sure your yard is being cut and watered (be it by rain or sprinkler) about once a week. Also, keeping bushes, hedges and trees near your house trimmed back and away from your windows lets in natural light, giving your interior a bright, open and welcoming feel.

When all there is to do is wait, managing your marketing strategy and keeping your property looking its best is about all there is left. Patience and careful diligence will pay off though and in no time at all, you’ll be ready to get started on your new home!